There are a variety of promotional products available which can be cost effect for small business. So even if you are on a tight budget there are still plenty of options that you can choose from to promote your company.
1. Elevator Pitch:
It is said that an adult’s concentration span is a mere 6-8 seconds. This is the time that you have, to give the best pitch possible to people to promote your business. By creating a strong elevator pitch you can capture people’s attention, and hopefully, then generate new customers.
2. Utilise Your Local Community:
A little local research can tell you what is going on in your area. Is there a charity event coming up that you could perhaps donate a prize to? Or maybe become a sponsor for a children’s sports team. Either way, your business name and details will then become prominent throughout your local community.
Approach other local small businesses in your area and organize a joint promotional campaign. This can be a very cost effective exercise which both companies will benefit from. And by choosing a niche that customers can utilize in conjunction with the product or service that you provide, sales can easily be doubled. For example, if you are a t-shirt printing company, why not approach a company who offers other promotional apparel that consumers may then also choose to use.
Although time consuming, networking can be an effective promotional tool. You may not see results straight away but by going out, shaking hands, and meeting people in your local community, you are building a strong network of potential consumers.
5. Give A Speech:
If you aren’t deterred by the thought of public speaking, this is also a cost effective marketing strategy. This shows that you know your products and services well and, as time goes by, you will gain more confidence and find it easier and easier to speak in front of an audience.
This can generate a lot of new consumers. If current customers are pleased with your product or service, this will make them more inclined to refer you to friends, family or colleagues. So it is important to build a strong relationship with all your clients, perhaps by thanking them for their loyal custom with a free promotional product. read full blog post for more details.
7. Discount Coupons:
These can be a very cost effective promotional product and can prove invaluable in obtaining new customers for any small business. It can entice people to try out your business and hopefully then become a regular customer for you.
Everyone loves to receive something for nothing. This may not sound such a good idea but that small expense to offer a free trial or sample of your product can encourage people to return to your business in the future, then as a full paying customer.
So, no matter which promotional product you choose, there are many cost effective marketing tools that you can utilize to aid in promoting your small business.